Hi, I'm Jordan.
Integrated Brand Strategist & Team Builder
For over 12 years I've been helping great brands tell stories that go further by weaving strategy, creative, channel planing and data together
From OOH to brand spaces, to broadcast spots, to influencer marketing and everything in between... the work I do is rooted in the belief that the most effective marketers don't just play in one channel, one medium or with the same tactic again and again.
Recent Roles
2021-2023
SVP, Integrated Strategy
Diamond
Integrated Marketing
I built Diamond's digital team from the ground up, from one individual (myself) to more than 10 digital strategists (CRM/SEO/Social), product managers and influencer marketing experts. I also led many of the agency's succesful new business wins, including with Pizza Hut, the Toronto Zoo and Molson (Hop Valley Brewing Co.).
2018-2021
I led a 10+ person, dynamic, multi-disciplinary and innovative team of digital strategists, account leads, creators and specialists who helped bring great stories to life across the consumer and health industry sectors.
I also rebuilt Edelman Canada's influencer marketing specialty as it grew to deliver the integrity, credibility, impact and quality that the discipline deserved.
VP, Digital
Edelman Canada
Key Clients: TD, Pizza Hut, Molson, SkipTheDishes, Tim Hortons
Project Spotlight: Fairmont 'Beyond Limits'
Key Clients: Unilever (AXE, Knorr, Dove, Hellmann's), Proactiv, the Lung Health Foundation, Taco Bell, KFC, Becel, Nissan, Mars, Goodlife Fitness, Blackrock, Bubly
Project Spotlights:
2016-2018
I built and led the 7 person brand digital team for the Toronto Maple Leafs. A team of Digital Producers/Developers, Community Managers and Database Campaign Specialists.
A team that activated and built the Leafs brand across web, social, mobile and email while also producing and publishing over 300 pieces of content every month to a relentlessly engaged audience of millions.
A team that put innovation and new ideas at the heart of the fan experience.
Project Spotlights:
Digital Brand
Manager
Maple Leaf Sports
& Entertainment
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